Finally the time has come: Our most important Content Glory storyteller Vanessa Kraut introduces herself. To date, she has written 17 of our blog articles, and the number is rising! Where does she still get her creativity from? That and further information will follow in the article.Whether it's our Inbound Marketing Playbook, the case study about our work with our client MEINRAD or the series about the creative hiatus – Vanessa Kraut always manages to find the right words and keep the balance between information and entertainment.
In the interview, you can read why good content tastes like a 24-hour buffet to her, why content without strategy is worth nothing and where she will find her creativity again and again, even after the hundredth article.
So you work with content?
Yes, exactly, I am a Content Creator. I research, write and edit blog articles and newsletters for our customers, most of the time for Content Glory itself.
How do you explain the concept of content to your mum?
Content is storytelling. It gives readers more information about a company than classic advertising could ever do: e.g. its values, expertise and who the people behind a brand are. The goal is to present readers a company and its products so detailed that they are honestly convinced of it.
Do you prefer to create or consume content?
First of all, I like to consume content and then become inspired to create content myself. For me, it is important to look for different types of content and to learn from it again and again.
Or perhaps you’d rather eat instead? What does content taste like for you?
Content, especially digital content, is like a 24-hour buffet and everyone can put on their plate, what they feel like having: From crisp, short content to a multi-part series with experimental and spicy notes. There are now so many variations of content that everyone is sure to be satisfied.
If content is king, who is queen?
The strategy. If content is available everywhere and at any time, well thought-out planning is needed to guide readers through your own portfolio. A signpost, so to speak. And here it is important to respond strategically to the needs of people at the various stages of their decision-making.
Content creation: What kick-starts your content machine?
Going outside and collecting impressions. Usually a walk through Vienna is enough, but I notice again and again how much I am inspired by travelling or taking a trip – even, if it is a day trip to the nearest city or a short stay at my hometown in Carinthia. Every place opens up a new perspective.
Early bird or night owl?
Definitely a night owl. The best time to work is when it is already dark outside, there are hardly any cars left and the city is completely quiet.
CrossFit or yoga?
I enjoy the variety of less and more intensive workouts, but yoga remains my all time favourite.
Coffee or tea?
What is your desktop background?
A picture taken at my last holiday that I found in my photo files only recently and which gives me itchy feet to travel again. Hopefully I can soon replace it with a picture from my next trip.
Social content: Facebook, Insta, YouTube – what is your favourite channel to stalk?
At the moment Instagram is replacing Facebook more and more. Otherwise, YouTube is usually playing in the background and I'm always glad to stumble across new music channels.
Binge watching – we know you do it, too! What series has you hooked?
Right now it is Brooklyn Nine-Nine – an easily digestible comedy to just relax in front of the TV.
What’s the content of your milk carton: cow’s milk or soy?
Cow's milk, I have to admit.
Hidden content: Just between us – what skeletons are hiding in your data closet?
There are at least 2 more blogs of mine floating around the Internet, which I had to create all the way back in school I no longer have access to.
Credit: ©agsandrew/Adobe Stock