Marketing Technologist Mae Schwinghammer: "Micro-dosed mate tea works wonders!”

| March 03, 2020 | People | Reading time: 2 Minutes

Michi

Clear the stage for our Marke­ting Techno­logist Mae! Mae speaks a total of 10 lan­guages – but only 2 of them are not for pro­gramming. Mae is also dedi­cated to lan­guage arts, a di­scipline at the Uni­versity of Applied Arts Vienna, which Mae is pursuing while working with us (@Mae, is that a lan­guage in itself?).

When it comes to everything about the technology behind our digital craft, Mae is the right person to talk to – and by that we really mean everything: The wifi doesn't work? Our new device for webinars has arrived? The SEO ranking is slowed down by an inconspicuous code in the background of the website? Typical IT-nerd, one might think. But this impression is deceptive, because away from work Mae is an analogue artist with a film camera, record player and typewriter, who cannot simply be pigeonholed. 

But regardless which of his sides he is currently expressing, creativity is a must for each of his tasks. In the interview he tells us his tips on how to combine his logical and creative brain hemisphere best. 

So you work with content?

Exactly! If an editorial office was a theatre, I would take care of the stage design and lighting technology, in other words a smooth process. Making sure that everything really appears in the best light and that the audience has a perfect view in every seat (with every device).

How do you explain the concept of content to your mum?

Dear Mama, I don't really know myself. It definitely sounds good and a lot of people are looking for it, so it must be something great. I think content becomes content as soon as we point our finger and say: "That's content". In other words, everything around us can potentially be content.

Do you prefer to create or consume content?

Difficult question, but my gut feeling says: create content.

Or perhaps you’d rather eat instead? What does content taste like for you?

Like a Garam Masala spice mixture, a new sensation every time. It stimulates and keeps you thinking about it for a long time.

If content is king, who is queen?

Distribution. As unsexy as it sounds, but if the most attractive and best content ever is not visible, nobody can enjoy it.

Content creation: What kick-starts your content machine?

See question 8: Yoga. In general, a short breather, this can be a change of location, a breathing exercise or a walk outdoors. Micro-dosed mate tea also works wonders.

Early bird or night owl?

To the displeasure of many friends, I'm an early bird. On the weekend also a night owl.

CrossFit or yoga?

Definitely yoga. You can do it anytime, anywhere.

Coffee or tea?

Definitely tea, but unfortunately too much coffee every now and then. 

What is your desktop background?

A tiny collection of thousands of symbols, because the desktop is rarely organised.

Social content: Facebook, Insta, YouTube – what is your favourite channel to stalk?

Clearly Instagram, there is something almost meditative about letting stories pass through, and Insta has taken passive reception to a new level.

Binge watching – we know you do it, too! What series has you hooked?

To my personal shame, I have finished exactly two series in the last five years: Game of Thrones and Sex and the City, and I have no idea what this says about me as a person!

What’s the content of your milk carton: cow’s milk or soy?

Neither. Oat milk it is. On special occasions also almond milk.

Hidden content: Just between us – what skeletons are hiding in your data closet?

Not safe for Web: Confirm here that you are of legal age to get the answer to this question!

Michael Schwinghammer

Mae Schwinghammer

Credit: ©Robert Kneschke/Adobe Stock