Reading time: 7 Minutes
The fictitious company Mooser is in the midst of planning their first ABM campaign. The team already defined, which metrics they want to accomplish and which accounts will be targeted. Now it is time for the detailed concept: How do the metrics affect the time schedule? And which are the most important guidelines?
Read moreReading time: 5 Minutes
Podcasts have risen from niche hobby to mass media phenomenon. This has made them more visible, but in the meantime it has become enormously difficult to see through the developments. How very helpful to have experts and podcasters like Hari List. In the interview and the third part of our series, he confesses his fascination for the ...
Read moreReading time: 5 Minutes
Quality rather than quantity: The mechanical engineering company Mooser is currently in the middle of planning its first ABM campaign and finds out how to define KPIs, identify and contact individual, valuable accounts – and also that ABM makes use of the oldest sales technique in the world.
Read moreReading time: 8 Minutes
You already know how to define your business goals on social media and how to put them into a suitable strategy to reach your goal. From meticulously planning your activities using the content calendar to evaluating the results, everything should be clear at this point. Now that the basic framework is in place, let's turn our attention ...
Read moreReading time: 6 Minutes
At first glance, all podcasts look exactly alike: a play button on your mobile phone or computer. But behind lies a great variety of content that radio broadcasting can only dream to achieve. Creative use of formats has become the main trademark of podcasting. And caught our attention in the second part of our series.
Read moreVanessa Kraut | March 17, 2020
Reading time: 7 Minutes
The fictitious company Mooser is in the midst of planning their first ABM campaign. The team already defined, which metrics they want to accomplish and which accounts will be targeted. Now it is time for the detailed concept: How do the metrics affect the time schedule? And which are the most important guidelines?
Read moreGabriel Kroher | March 10, 2020
Reading time: 5 Minutes
Podcasts have risen from niche hobby to mass media phenomenon. This has made them more visible, but in the meantime it has become enormously difficult to see through the developments. How very helpful to have experts and podcasters like Hari List. In the interview and the third part of our series, he confesses his fascination for the ...
Read moreVanessa Kraut | February 25, 2020
Reading time: 5 Minutes
Quality rather than quantity: The mechanical engineering company Mooser is currently in the middle of planning its first ABM campaign and finds out how to define KPIs, identify and contact individual, valuable accounts – and also that ABM makes use of the oldest sales technique in the world.
Read morePia Saal | February 18, 2020
Reading time: 8 Minutes
You already know how to define your business goals on social media and how to put them into a suitable strategy to reach your goal. From meticulously planning your activities using the content calendar to evaluating the results, everything should be clear at this point. Now that the basic framework is in place, let's turn our attention ...
Read moreGabriel Kroher | February 11, 2020
Reading time: 6 Minutes
At first glance, all podcasts look exactly alike: a play button on your mobile phone or computer. But behind lies a great variety of content that radio broadcasting can only dream to achieve. Creative use of formats has become the main trademark of podcasting. And caught our attention in the second part of our series.
Read moreVanessa Kraut | February 04, 2020
Reading time: 5 Minutes
What is digital content marketing actually? Whether you are looking for an initial overview or a fresh perspective: We summarised the most important information for you – read on!
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