Reading time: 5 Minutes
Together we fought our way through the Social Media jungle, got to know its areas and inhabitants and thus received the tools for our further expedition. But we also have to learn how to handle them and apply our knowledge strategically. Deep deadline-canyons, raging data-flows and the thicket of the persona-rainforest have to be ...
Read moreReading time: 5 Minutes
Podcasts have been part of the media mainstream of our time for a while now. But still the medium stores many possibilities of bringing content to the people and more exactly to their ears. In the first part of our series we dive deep into the foundations of the phenomenon that is podcasts. And why they are so earnormously successful.
Read moreReading time: 5 Minutes
A purchase decision depends on many influences. However, every customer passes through similar stations on his customer journey – and these can be optimized. Read 4 tips on how to use Inbound Marketing to turn every moment of truth into a positive customer experience.
Read moreReading time: 6 Minutes
How does Account-based Marketing work? In our new series, a fictional company breaks new ground in Digital Marketing. In the first part, you will learn what differentiates ABM from other methods and how to aim for customers.
Read moreReading time: 4 Minutes
The digital journey of the family business SCHMACHTL, our customer in the field of industrial trade and services, is entering the next round. We dig a little deeper: Which strategy is the right one? Who in our team fulfills which tasks? And were we able to win the battle against the data monster?
Read moreReading time: 7 Minutes
In the social media jungle, there are several regions, where you will meet all kinds of colourful target groups. But first, they need to be discovered and put under the microscope. Get to know them and decide, if you may match up just perfectly.
Read morePia Saal | January 28, 2020
Reading time: 5 Minutes
Together we fought our way through the Social Media jungle, got to know its areas and inhabitants and thus received the tools for our further expedition. But we also have to learn how to handle them and apply our knowledge strategically. Deep deadline-canyons, raging data-flows and the thicket of the persona-rainforest have to be ...
Read moreGabriel Kroher | January 21, 2020
Reading time: 5 Minutes
Podcasts have been part of the media mainstream of our time for a while now. But still the medium stores many possibilities of bringing content to the people and more exactly to their ears. In the first part of our series we dive deep into the foundations of the phenomenon that is podcasts. And why they are so earnormously successful.
Read moreVanessa Kraut | January 14, 2020
Reading time: 5 Minutes
A purchase decision depends on many influences. However, every customer passes through similar stations on his customer journey – and these can be optimized. Read 4 tips on how to use Inbound Marketing to turn every moment of truth into a positive customer experience.
Read moreVanessa Kraut | January 07, 2020
Reading time: 6 Minutes
How does Account-based Marketing work? In our new series, a fictional company breaks new ground in Digital Marketing. In the first part, you will learn what differentiates ABM from other methods and how to aim for customers.
Read morePia Saal | December 17, 2019
Reading time: 4 Minutes
The digital journey of the family business SCHMACHTL, our customer in the field of industrial trade and services, is entering the next round. We dig a little deeper: Which strategy is the right one? Who in our team fulfills which tasks? And were we able to win the battle against the data monster?
Read morePia Saal | December 05, 2019
Reading time: 7 Minutes
In the social media jungle, there are several regions, where you will meet all kinds of colourful target groups. But first, they need to be discovered and put under the microscope. Get to know them and decide, if you may match up just perfectly.
Read more