Vanessa Kraut | March 17, 2020
Reading time: 7 Minutes
The fictitious company Mooser is in the midst of planning their first ABM campaign. The team already defined, which metrics they want to accomplish and which accounts will be targeted. Now it is time for the detailed concept: How do the metrics affect the time schedule? And which are the most important guidelines?
Read moreVanessa Kraut | February 25, 2020
Reading time: 5 Minutes
Quality rather than quantity: The mechanical engineering company Mooser is currently in the middle of planning its first ABM campaign and finds out how to define KPIs, identify and contact individual, valuable accounts – and also that ABM makes use of the oldest sales technique in the world.
Read moreVanessa Kraut | January 07, 2020
Reading time: 6 Minutes
How does Account-based Marketing work? In our new series, a fictional company breaks new ground in Digital Marketing. In the first part, you will learn what differentiates ABM from other methods and how to aim for customers.
Read moreVanessa Kraut | March 17, 2020
Reading time: 7 Minutes
The fictitious company Mooser is in the midst of planning their first ABM campaign. The team already defined, which metrics they want to accomplish and which accounts will be targeted. Now it is time for the detailed concept: How do the metrics affect the time schedule? And which are the most important guidelines?
Read moreVanessa Kraut | February 25, 2020
Reading time: 5 Minutes
Quality rather than quantity: The mechanical engineering company Mooser is currently in the middle of planning its first ABM campaign and finds out how to define KPIs, identify and contact individual, valuable accounts – and also that ABM makes use of the oldest sales technique in the world.
Read moreVanessa Kraut | January 07, 2020
Reading time: 6 Minutes
How does Account-based Marketing work? In our new series, a fictional company breaks new ground in Digital Marketing. In the first part, you will learn what differentiates ABM from other methods and how to aim for customers.
Read more