Pia Saal | August 18, 2020
Reading time: 3 Minutes
Small and medium-sized companies in particular are faced with the challenge of digitising their offerings in order to remain competitive. However, if companies want to expand their digital marketing, they are faced with a difficult question: Should we establish an in-house department or work with an external agency? There is no universal ...
Read morePia Saal | July 21, 2020
Reading time: 4 Minutes
Quality has its price – this applies to a premium product as much as to a well-researched online article. But what exactly is the price? We want to get to the bottom of this question in this two-part series. To do this, we will map each individual cost block in content marketing in order to take a closer look at the processes. The ...
Read moreGabriel Kroher | June 30, 2020
Reading time: 4 Minutes
Although most journalism and marketing has shifted to the Internet, only printed content seems to trigger an aura of devotion. But what is the reason for this? There is a fundamental misunderstanding to blame: Just because content on websites and social media is easy to consume, its production is not automatically as fast and incidental. ...
Read moreGabriel Kroher | June 23, 2020
Reading time: 7 Minutes
In our series we have presented the technical facets and content possibilities of podcasting. And we found out that a good audio format requires much more than just a working microphone. In this part we equip the podcast with the last missing features: In the form of five tips that should make every podcaster listen very carefully.
Read moreGabriel Kroher | June 02, 2020
Reading time: 4 Minutes
Enough with the theory! Because even if foundation and reflection are important: You can only become smarter if you learn from practice. That's why we will share our experiences with podcast production in the fifth episode of the series. So that you can learn from our mistakes. And so you can copy the good parts.
Read moreGabriel Kroher | May 26, 2020
Reading time: 7 Minutes
Our idea of podcasting usually only contains microphones and headphones. But in reality, there are much more technical finesses required by the medium than you can imagine or even hear. The fourth part of our series is about the things that happen before and after the recording. These things make a podcast a prime example of modern media ...
Read morePia Saal | August 18, 2020
Reading time: 3 Minutes
Small and medium-sized companies in particular are faced with the challenge of digitising their offerings in order to remain competitive. However, if companies want to expand their digital marketing, they are faced with a difficult question: Should we establish an in-house department or work with an external agency? There is no universal ...
Read morePia Saal | July 21, 2020
Reading time: 4 Minutes
Quality has its price – this applies to a premium product as much as to a well-researched online article. But what exactly is the price? We want to get to the bottom of this question in this two-part series. To do this, we will map each individual cost block in content marketing in order to take a closer look at the processes. The ...
Read moreGabriel Kroher | June 30, 2020
Reading time: 4 Minutes
Although most journalism and marketing has shifted to the Internet, only printed content seems to trigger an aura of devotion. But what is the reason for this? There is a fundamental misunderstanding to blame: Just because content on websites and social media is easy to consume, its production is not automatically as fast and incidental. ...
Read moreGabriel Kroher | June 23, 2020
Reading time: 7 Minutes
In our series we have presented the technical facets and content possibilities of podcasting. And we found out that a good audio format requires much more than just a working microphone. In this part we equip the podcast with the last missing features: In the form of five tips that should make every podcaster listen very carefully.
Read moreGabriel Kroher | June 02, 2020
Reading time: 4 Minutes
Enough with the theory! Because even if foundation and reflection are important: You can only become smarter if you learn from practice. That's why we will share our experiences with podcast production in the fifth episode of the series. So that you can learn from our mistakes. And so you can copy the good parts.
Read moreGabriel Kroher | May 26, 2020
Reading time: 7 Minutes
Our idea of podcasting usually only contains microphones and headphones. But in reality, there are much more technical finesses required by the medium than you can imagine or even hear. The fourth part of our series is about the things that happen before and after the recording. These things make a podcast a prime example of modern media ...
Read more