Vanessa Kraut | January 14, 2020
Reading time: 5 Minutes
A purchase decision depends on many influences. However, every customer passes through similar stations on his customer journey – and these can be optimized. Read 4 tips on how to use Inbound Marketing to turn every moment of truth into a positive customer experience.
Read moreVanessa Kraut | September 17, 2019
Reading time: 3 Minutes
From the first eye contact, via the generation and qualification of the lead, you have walked your contact down the aisle right up to the purchase decision. In the last part of the series you will learn how to incent the purchase and build a long-term customer relationship.
Read moreVanessa Kraut | July 04, 2019
Reading time: 4 Minutes
You don't want your content to get lost in the endless World Wide Web, but have your target audience find you? Inbound marketing makes it possible. To achieve this, you first have to generate traffic. The be-all and end-all for more traffic: creating content.
Read moreRené Neubach | January 17, 2019
Reading time: 4 Minutes
Personas are the imaginary friends of marketers. By defining specific personalities within the otherwise anonymous target audience they allow precise content targeting. With the help of personas all initiatives can be evaluated in terms of their potential to add value for the target audience.
Read moreRené Neubach | October 17, 2018
Reading time: 3 Minutes
"How can I win customers over?" This question is as old as marketing itself. In a slightly broader context, perhaps even as old as the human race. In this playbook, we explain how to use Inbound Marketing to succeed in attracting the attention of your target audience, identifying their true desires and needs, and responding to them ...
Read moreRené Neubach | October 17, 2018
Reading time: 3 Minutes
Anyone who has ever been 25 years old and slipped into the quarter-life crisis knows this question: What is the meaning of life? What's left at the end? The same can be applied to the life of every digital marketeer; at some point, similar existential questions arise.
Read moreVanessa Kraut | January 14, 2020
Reading time: 5 Minutes
A purchase decision depends on many influences. However, every customer passes through similar stations on his customer journey – and these can be optimized. Read 4 tips on how to use Inbound Marketing to turn every moment of truth into a positive customer experience.
Read moreVanessa Kraut | September 17, 2019
Reading time: 3 Minutes
From the first eye contact, via the generation and qualification of the lead, you have walked your contact down the aisle right up to the purchase decision. In the last part of the series you will learn how to incent the purchase and build a long-term customer relationship.
Read moreVanessa Kraut | July 04, 2019
Reading time: 4 Minutes
You don't want your content to get lost in the endless World Wide Web, but have your target audience find you? Inbound marketing makes it possible. To achieve this, you first have to generate traffic. The be-all and end-all for more traffic: creating content.
Read moreRené Neubach | January 17, 2019
Reading time: 4 Minutes
Personas are the imaginary friends of marketers. By defining specific personalities within the otherwise anonymous target audience they allow precise content targeting. With the help of personas all initiatives can be evaluated in terms of their potential to add value for the target audience.
Read moreRené Neubach | October 17, 2018
Reading time: 3 Minutes
"How can I win customers over?" This question is as old as marketing itself. In a slightly broader context, perhaps even as old as the human race. In this playbook, we explain how to use Inbound Marketing to succeed in attracting the attention of your target audience, identifying their true desires and needs, and responding to them ...
Read moreRené Neubach | October 17, 2018
Reading time: 3 Minutes
Anyone who has ever been 25 years old and slipped into the quarter-life crisis knows this question: What is the meaning of life? What's left at the end? The same can be applied to the life of every digital marketeer; at some point, similar existential questions arise.
Read more