Content doesn’t equal content. For example, good content is able make new topics appealing to readers and feed their inspiration and creativity. When it comes to the production of appetizing content, Content Creator and Manager Carina Sitz knows the exact recipe.It was Carina's passion for the written word that led her to the editorial office of Content Glory. She believes that a lot of information is communicated between the lines. This starts with a successful interview right up to the author's personal opinion that shows in texts unconsciously.
When she works on a text herself, she loves to dive into the minds of the target groups and tries to create the right mood. In the interview she reveals what content means to her and what good content and good wine have in common.
So you work with content?
Yes, I write content as an editor to be precise.
How do you explain the concept of content to your mum?
Like this: Mum, good content is like food for your mind, you know. And just like food it comes in various forms: Either as a little snack for in between or hearty and rich, so you can enjoy it for a long time. But sometimes also as junk food. In any case it nourishes your thoughts. In this respect you should consciously choose what kind of content you want to consume.
Do you prefer to create or consume content?
The one inspires the other – so preferably both to the same extent.
Or perhaps you’d rather eat instead? What does content taste like for you?
Like a good wine, it has many facets. At first it’s interesting, then compelling with a full body and a fine note in the finish that lingers for a long time.
If content is king, who is queen?
The medium. The best content isn't worth much if it doesn't reach the users.
Content creation: What kick-starts your content machine?
9 hours of sleep followed by 20 minutes of yoga and 1 pear-rhubarb-porridge with roasted nuts.
Early bird or night owl?
A bird so early that sometimes it's still nighttime when I get up. An early owl, one might say.
CrossFit or yoga?
Coffee or tea?
Both. And preferably together in a cup. Cafe Hornig offers a dirty chai latte – that's chai tea with an espresso shot and milk.
What is your desktop background?
A mountain landscape at dawn - that's my favorite time of the day.
Social content: Facebook, Insta, YouTube – what is your favourite channel to stalk?
To be honest, I'm not particularly active on any of these platforms. But I enjoy listening to podcasts on Spotify.
Binge watching – we know you do it, too! What series has you hooked?
Game of Thrones. And I'm a big supporter of the petition for an alternative finale. It's very hard for me to accept how things came to an end.
What’s the content of your milk carton: cow’s milk or soy?
Neither. Most of the time I drink oat milk. And when there's something to celebrate, cashew milk is served.
Hidden content: Just between us – what skeletons are hiding in your data closet?
There are quite a few things. But I've made peace with my past now. Every hairstyle had its time.
Credit: © Andrii Zastrozhnov/Adobe Stock