René Neubach | March 25, 2019
The creation of online content begins and ends with the editorial meeting. In the truest sense of the word. The editorial meeting should not only serve the definition and planning of topics for future content items, but also the performance analysis of already published content. At the same time, the responsible persons, processes and communication channels should be taken into consideration. This can only be achieved with efficient meeting management. We reveal how.
René Neubach | February 22, 2019
Content creation does not happen by chance. Effective content is the result of long-term planning and efficient production, revision and approval processes. When it comes to online content in particular, precise forward planning and clearly defined workflows are of vital importance. Because only those who plan with sufficient lead times are agile enough to pick up on unpredictable events in the short term.
René Neubach | January 31, 2019
Good content does not live by substance alone. It is the structure which makes all the difference between generic content and glorious one. And in this area, Katharina Lewisch, our Marketing Consultant, is a true expert.
René Neubach | January 24, 2019
Following the motto “More is always better”, companies produce a vast amount of content that does not only miss the target audience but also their purpose. There is a lack of cross-divisional coordination in the process of creating and distributing content.
René Neubach | January 17, 2019
Personas are the imaginary friends of marketers. By defining specific personalities within the otherwise anonymous target audience they allow precise content targeting. With the help of personas all initiatives can be evaluated in terms of their potential to add value for the target audience.
René Neubach | December 19, 2018
“If you can’t measure it, you can’t manage it.” There’s definitely something to this adage. For it points to the significance of measurable data in the digital era. Thanks to “big data” – the high availability of data of all kinds – today, managers can now measure the effects of their decisions better than ever before.