800 million new photos are uploaded to Instagram every day. Every minute, 400 hours of video material are posted on YouTube. 10,000 advertising messages reach us every day. But all that glitters is not gold. The buzzword "content" also covers a lot of trash. Even "good" content is no longer enough to attract attention in such circumstances. Only glorious content still manages to attract attention. That’s why you need Content Glory.
Most companies do not lack gold. The raw material for rich content often already exists internally. What is lacking is the gold digger – the person who collects, processes and turns that content into marketing.
Budgetary and temporal resources are tight nowadays. Marketing teams have little scope for creative Content Creation. Because time is money. But the muse does not like to be pushed. And not all people are born to write. However, the fact is that the quality of your content determines how relevant you are to your target audience and thus determines your long-term business success. In addition, often just one piece of content determines whether visitors choose to stay in touch with you and come back, or never visit your platforms again. So place your gold well and in its purest form!
We know both the challenges of the provider and the demands of the users. Together with creative minds and industry experts from a wide variety of disciplines as well as in a variety of fields, we are dedicated to the creation of content that is worth its weight in gold. For us, knowledge transfer is based on the principles of relevance, substance and well-founded data.
What you choose to form from the gold makes a big difference – whether gold bullion, a spoon or a trinket. Likewise, the attractiveness of your content depends on the choice of format. Depending on the content type, target audience and channel, different types of formatting are most suitable. We are happy to assist you in formatting your content.
Our specific competence and experience applies to the following formats: