38 years ago, video killed the radio. Today, the format also has text and image on its conscience. It is therefore considered the future carrier of Content Marketing.
Did you know that …
In summary, moving images have been the most important trend in Content Marketing since man chiselled the first letter in stone 8,000 years ago. How so? On the one hand, it is no longer just professionals who create videos – today, anybody with a smartphone can be a director. On the other hand, video produces a lot of attention and engagement compared to other formats. Surely you have already noticed that the interaction rates of videos on social media and the length of stay on websites are many times higher than with image or text-based content.
The reason for this is simple: emotion. Video usually carries more emotion than other media. Users can identify better with people in videos and thus remember the content more easily or transpose it to their own situation. If the target audience remembers the content well, it will later recollect it and therefore also the company or the brand. This in turn increases recognition, image and, ultimately, sales.
In cooperation with an experienced, highly creative video team we conceive and produce customised Video Marketing concepts according to your specific requirements. Our service offer includes:
René Neubach:
"Our job as a Content Marketing agency is to produce a lot of content and our clients are the experts for their content. However, the problem is that our clients are very tight with their resources and that's why we try to get the most out of them. Working with video footage is a very effective tool because it allows you to efficiently generate a lot of content in a short time. Apart from the fact that we get a lot of videos from one day of shooting that can be edited and published, they generate content that our editors can later use/pick up on – e.g. as text material or infographics."
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