The shift from product-centred to customer-centred communication has been welcomed by marketers with the same enthusiasm as the change from the geocentric to the heliocentric worldview. Even today, many companies still place themselves at the centre of their customer communication. But narcissism is known to be dangerous and did not only cost Narcissus his life. In today's hyper-dynamic business environment, death lurks around the corner for every self-lover.
That's why Content Marketing should focus on those who decide on the life and death of your business: your customers. What you communicate must primarily be helpful to the target audience. Communication platforms are no longer a stage for self-promotion. The customer alone is the star.
Content Marketing is not a tool for randomly shouting sales messages into the audience. It is a communication strategy that gives interested parties relevant information, with real benefits, in a targeted manner. This creates a solid foundation of trust between you and your customers, on which long-term relationships that add value for both sides can grow.
Before designing creative Content Marketing strategies, you should ask yourself the following basic questions:
We support you in the design of innovative Content Marketing concepts using a clearly structured, step-by-step method: