Pia Saal | July 28, 2020
Reading time: 5 Minutes
Getting more reach on social media is the greatest asset in social media marketing. In addition to target group-specific, exciting content and personal community management, you can also boost the awareness of your own channels further: By placing advertisements. Why this has become necessary in the last few years, which formats are ...
Read morePia Saal | July 21, 2020
Reading time: 4 Minutes
Quality has its price – this applies to a premium product as much as to a well-researched online article. But what exactly is the price? We want to get to the bottom of this question in this two-part series. To do this, we will map each individual cost block in content marketing in order to take a closer look at the processes. The ...
Read moreLorena Riegler | July 14, 2020
Reading time: 3 Minutes
Inspiration for content is everywhere, but this content needs management to turn the raw version into a glorious end product. That's what Lorena does here at Content Glory. Her best friends are called Hubspot, Photoshop & Co - because she needs them in her everyday life as a content and social media manager.
Read morePia Saal | July 07, 2020
Reading time: 3 Minutes
A single Twitter post can be written in a few minutes, but that doesn't mean that it doesn't require planning within a social media strategy. The more often and regularly you post, the more time and pressure is involved. In the following article we will discuss how you can implement an editorial strategy easily and stress-free.
Read moreGabriel Kroher | June 30, 2020
Reading time: 4 Minutes
Although most journalism and marketing has shifted to the Internet, only printed content seems to trigger an aura of devotion. But what is the reason for this? There is a fundamental misunderstanding to blame: Just because content on websites and social media is easy to consume, its production is not automatically as fast and incidental. ...
Read moreGabriel Kroher | June 23, 2020
Reading time: 7 Minutes
In our series we have presented the technical facets and content possibilities of podcasting. And we found out that a good audio format requires much more than just a working microphone. In this part we equip the podcast with the last missing features: In the form of five tips that should make every podcaster listen very carefully.
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