René Neubach | January 17, 2019
Personas are the imaginary friends of marketers. By defining specific personalities within the otherwise anonymous target audience they allow precise content targeting. With the help of personas all initiatives can be evaluated in terms of their potential to add value for the target audience.
René Neubach | December 19, 2018
“If you can’t measure it, you can’t manage it.” There’s definitely something to this adage. For it points to the significance of measurable data in the digital era. Thanks to “big data” – the high availability of data of all kinds – today, managers can now measure the effects of their decisions better than ever before.
René Neubach | December 19, 2018
A solid base. Delicately garnished with a real speciality. What holds true for the creation of gourmet dishes just as much as for digital content also applies to the career of René Neubach, the managing partner of Content Glory.
René Neubach | October 17, 2018
"How can I win customers over?" This question is as old as marketing itself. In a slightly broader context, perhaps even as old as the human race. In this playbook, we explain how to use Inbound Marketing to succeed in attracting the attention of your target audience, identifying their true desires and needs, and responding to them accordingly.
René Neubach | October 17, 2018
Anyone who has ever been 25 years old and slipped into the quarter-life crisis knows this question: What is the meaning of life? What's left at the end? The same can be applied to the life of every digital marketeer; at some point, similar existential questions arise.
René Neubach | October 12, 2018
In our third survey on Inbound and Content Marketing at the turn of the year, we already recorded 25% more participants than last year, being able to donate € 500 to St. Anna Children's Cancer Research. At this point again a huge thank you to all who have taken the time and answered our questions!
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