Vanessa Kraut | February 04, 2020
Reading time: 5 Minutes
What is digital content marketing actually? Whether you are looking for an initial overview or a fresh perspective: We summarised the most important information for you – read on!
Read morePia Saal | January 28, 2020
Reading time: 5 Minutes
Together we fought our way through the Social Media jungle, got to know its areas and inhabitants and thus received the tools for our further expedition. But we also have to learn how to handle them and apply our knowledge strategically. Deep deadline-canyons, raging data-flows and the thicket of the persona-rainforest have to be overcome somehow. ...
Read moreGabriel Kroher | January 21, 2020
Reading time: 5 Minutes
Podcasts have been part of the media mainstream of our time for a while now. But still the medium stores many possibilities of bringing content to the people and more exactly to their ears. In the first part of our series we dive deep into the foundations of the phenomenon that is podcasts. And why they are so earnormously successful.
Read moreVanessa Kraut | January 14, 2020
Reading time: 5 Minutes
A purchase decision depends on many influences. However, every customer passes through similar stations on his customer journey – and these can be optimized. Read 4 tips on how to use Inbound Marketing to turn every moment of truth into a positive customer experience.
Read moreVanessa Kraut | January 07, 2020
Reading time: 6 Minutes
How does Account-based Marketing work? In our new series, a fictional company breaks new ground in Digital Marketing. In the first part, you will learn what differentiates ABM from other methods and how to aim for customers.
Read moreVanessa Kraut | December 31, 2020
Reading time: 4 Minutes
High working pace, stooping in front of the computers for hours at a time and little time to solve unexpected problems – everyday working life rarely invites to be creative. The solution: The creative hiatus, in a shortened version. Read our 5 tips for your 5-minute break.
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