Vanessa Kraut | July 04, 2019
You don't want your content to get lost in the endless World Wide Web, but have your target audience find you? Inbound marketing makes it possible. To achieve this, you first have to generate traffic. The be-all and end-all for more traffic: creating content.
Pia Saal | June 26, 2019
Julia Freidl has been working in marketing for over 6 years. In the course of her career she found her hobbyhorse: specializing in everything that the bandwidth of social media has to offer. As a Freelance Marketing Consultant at Content Glory, she also deals with the relationship between Performance Marketing and Content Marketing. She tells us why these two can't do without each other in the following interview.
Vanessa Kraut | June 18, 2019
To make content available for an audience, it not only needs to be produced, but also organised, maintained and analysed. These and many more are the daily tasks of Tanja Hoffmann, Content and Social Media Manager at Content Glory.
Elisa Brüning | May 31, 2019
There is hardly any subject area where there is so much to consider for editors as in the health sector. Complicated facts, legal regulations and sensitive content – in a seemingly endless confusion of technical terms, specifications and restrictions, it is important to keep a cool head to have room for creativity at the same time. Because at the end of the day, the text should be well received by both the client and the reader. We'll tell you what makes or breaks a good healthcare editor.
Pia Saal | May 21, 2019
Carina Sitz works for Content Glory in the field of Content Creation and Management and knows her way around the tools of editorial work. She conducts interviews with experts and breathes life into the relevant information in the form of blogs and newsletters. When it comes to creating exciting content, she knows what matters: creating the link between the company and the target group.
René Neubach | March 25, 2019
The creation of online content begins and ends with the editorial meeting. In the truest sense of the word. The editorial meeting should not only serve the definition and planning of topics for future content items, but also the performance analysis of already published content. At the same time, the responsible persons, processes and communication channels should be taken into consideration. This can only be achieved with efficient meeting management. We reveal how.
