Content Marketing is not there to satisfy the communication needs of companies, but to meet the information needs of the target group. Your customers, not the product, are at the centre of a successful Content Marketing strategy.
Vanessa Kraut | July 31, 2019
The foundation for editorial work and long-term outlook: The Editorial Concept has a wide variety. René Neubach (Content Glory CEO), Maren Waffenschmid (Project Manager) and Carina Sitz (Content Creator) discussed and defined the function of the Editorial Concept.Read more
Vanessa Kraut | July 25, 2019
If the management is the brain of a marketing agency, the editorial staff is its heart. Here, strategies become content. But what qualifies a good editor in Content Marketing? Carina Sitz, editor at Content Glory, shares insights from her professional experience.Read more
Vanessa Kraut | July 22, 2019
Have you already talked to a bot today? Nowadays, chatbots have become prevalent on most company websites, especially on those with a modern look. For companies as well as the marketing industry, this development enables new opportunities in customer orientation.Read more