Content Marketing is not there to satisfy the communication needs of companies, but to meet the information needs of the target group. Your customers, not the product, are at the centre of a successful Content Marketing strategy.
René Neubach | February 22, 2019
Content creation does not happen by chance. Effective content is the result of long-term planning and efficient production, revision and approval processes. When it comes to online content in particular, precise forward planning and clearly defined workflows are of vital importance. Because only those who plan with sufficient lead times are agile enough to pick up on unpredictable events in the short term.
René Neubach | January 31, 2019
Good content does not live by substance alone. It is the structure which makes all the difference between generic content and glorious one. And in this area, Katharina Lewisch, our Marketing Consultant, is a true expert.
René Neubach | January 24, 2019
Following the motto “More is always better”, companies produce a vast amount of content that does not only miss the target audience but also their purpose. There is a lack of cross-divisional coordination in the process of creating and distributing content.