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Content Marketing

Bait the hook to suit the fish, not the fisherman

Content Marketing is not there to satisfy the communication needs of companies, but to meet the information needs of the target group. Your customers, not the product, are at the centre of a successful Content Marketing strategy.

 

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Content Marketing provides potentially interested parties with relevant content that is of real benefit. This builds trust as the foundation stone for sustainable relationships.
Creating added value – gaining trust

Marketing Services

From strategy through planning to implementation – we are your full-service content partner

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CONTENT CREATION

Content is the new gold. But who has the time to mine it? You. With our support! With our experienced editorial team and proven tools and processes, we bring your content on track.
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MARKETING AUTOMATION

Minimal effort – maximum effect. Automation measures are usually easy to implement and can bring significant efficiency gains. This gives you more time to focus on the essentials.
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VIDEO MARKETING

Video format attracts attention and transports emotions like no other medium. Our service includes conception, production and marketing of tailor-made Video Marketing campaigns.
All services at a glance

Healthcare Marketing Services

Industry-specific services for sustainable, successful strategies

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Content Marketing in the Healthcare Sector

As a long-standing strategic content partner in the healthcare sector, we are very familiar with the legal framework. We know how marketing activities have to be prepared to be legally compliant.
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Content Creation in the healthcare sector

We work with experienced health journalists who prepare your content according to the requirements of your environment, your company and your target group.
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Digital Marketing Training

Online Marketing has to be part of the corporate culture in order to be really successful. We offer training and master-class programs to provide your team with knowledge and tools.
All Healthcare Marketing Services at a glance

What our clients say about us:

RECENT BLOG POSTS

René Neubach | February 22, 2019

Editorial Planning: How to define Structures and Processes

Content creation does not happen by chance. Effective content is the result of long-term planning and efficient production, revision and approval processes. When it comes to online content in particular, precise forward planning and clearly defined workflows are of vital importance. Because only those who plan with sufficient lead times are agile enough to pick up on unpredictable events in the short term.

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René Neubach | January 31, 2019

Marketing Consultant Katharina Lewisch up close and personal: „If content is king, structure is queen.”

Good content does not live by substance alone. It is the structure which makes all the difference between generic content and glorious one. And in this area, Katharina Lewisch, our Marketing Consultant, is a true expert.

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René Neubach | January 24, 2019

Content Governance: The End of Anarchism in Content Marketing

Following the motto “More is always better”, companies produce a vast amount of content that does not only miss the target audience but also their purpose. There is a lack of cross-divisional coordination in the process of creating and distributing content.

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An excerpt of our previous clients:

Abbott
Bisnode
Chiesi
GCI
HD Austria

Job-TransFair
Merz
Merz Aesthetics
Mondi
Neos

Pfizer
PhilsPlace
Roche
Solutions Factory
techbold