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Content Marketing

Bait the hook to suit the fish, not the fisherman

Content Marketing is not there to satisfy the communication needs of companies, but to meet the information needs of the target group. Your customers, not the product, are at the centre of a successful Content Marketing strategy.

 

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Content Marketing provides potentially interested parties with relevant content that is of real benefit. This builds trust as the foundation stone for sustainable relationships.
Creating added value – gaining trust

Marketing Services

From strategy through planning to implementation – we are your full-service content partner

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CONTENT CREATION

Content is the new gold. But who has the time to mine it? You. With our support! With our experienced editorial team and proven tools and processes, we bring your content on track.
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MARKETING AUTOMATION

Minimal effort – maximum effect. Automation measures are usually easy to implement and can bring significant efficiency gains. This gives you more time to focus on the essentials.
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VIDEO MARKETING

Video format attracts attention and transports emotions like no other medium. Our service includes conception, production and marketing of tailor-made Video Marketing campaigns.
All services at a glance

Healthcare Marketing Services

Industry-specific services for sustainable, successful strategies

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Content Marketing in the Healthcare Sector

As a long-standing strategic content partner in the healthcare sector, we are very familiar with the legal framework. We know how marketing activities have to be prepared to be legally compliant.
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Content Creation in the healthcare sector

We work with experienced health journalists who prepare your content according to the requirements of your environment, your company and your target group.
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Digital Marketing Training

Online Marketing has to be part of the corporate culture in order to be really successful. We offer training and master-class programs to provide your team with knowledge and tools.
All Healthcare Marketing Services at a glance

What our clients say about us:

RECENT BLOG POSTS

René Neubach | January 17, 2019

Bringing target audiences to life with the help of personas

Personas are the imaginary friends of marketers. By defining specific personalities within the otherwise anonymous target audience they allow precise content targeting. With the help of personas all initiatives can be evaluated in terms of their potential to add value for the target audience.

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René Neubach | December 19, 2018

KPIs and metrics – turning data into knowledge

If you can’t measure it, you can’t manage it. There’s definitely something to this adage. For it points to the significance of measurable data in the digital era. Thanks to “big data” – the high availability of data of all kinds – today, managers can now measure the effects of their decisions better than ever before.

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René Neubach | December 19, 2018

Managing partner René Neubach up close and personal: “Good content is like truffle pasta.”

A solid base. Delicately garnished with a real speciality. What holds true for the creation of gourmet dishes just as much as for digital content also applies to the career of René Neubach, the managing partner of Content Glory.

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An excerpt of our previous clients:

Abbott
Bisnode
Chiesi
GCI
HD Austria

Job-TransFair
Merz
Merz Aesthetics
Mondi
Neos

Pfizer
PhilsPlace
Roche
Solutions Factory
techbold