Lisa Zeiss | May 30, 2022
Marketing with good content is not a trend which has just experienced its first hype. "Content is king", the famous saying by Microsoft founder Bill Gates, is already a quarter of a century old and more relevant today than ever before. The success of a brand is highly dependent on high-quality content. This requires certain expertise and ...
Read moreLisa Zeiss | May 13, 2022
Content is the basis for the outward appearance of your company and thus forms the center of your communication strategy. Successful content is the main generator of more organic traffic, leads, and consequently more sales. But who creates your content? Is it better to outsource content production and hire an agency, or should it be ...
Read moreLisa Zeiss | May 09, 2022
A Google search for a content & inbound marketing agency generates millions of hits. But choosing the right agency for your company is not that easy. And maybe you've already asked yourself why you need a marketing agency in the first place. Do you sometimes get annoyed with your agency because they don't implement things the way you ...
Read morePia Saal | August 11, 2020
An art exhibition is only as good as the curation of the exhibited pieces. The same applies to the so-called "content curation" in social media marketing – instead of paintings, however, content that is relevant to the target group is carefully selected, sorted and published here. How to find interesting content for your subscribers and ...
Read morePia Saal | July 28, 2020
Getting more reach on social media is the greatest asset in social media marketing. In addition to target group-specific, exciting content and personal community management, you can also boost the awareness of your own channels further: By placing advertisements. Why this has become necessary in the last few years, which formats are ...
Read morePia Saal | July 07, 2020
A single Twitter post can be written in a few minutes, but that doesn't mean that it doesn't require planning within a social media strategy. The more often and regularly you post, the more time and pressure is involved. In the following article we will discuss how you can implement an editorial strategy easily and stress-free.
Read moreGabriel Kroher | June 23, 2020
In our series we have presented the technical facets and content possibilities of podcasting. And we found out that a good audio format requires much more than just a working microphone. In this part we equip the podcast with the last missing features: In the form of five tips that should make every podcaster listen very carefully.
Read morePia Saal | June 09, 2020
Social media marketing without photos, videos and GIFs is actually unimaginable. In the flood of visual possibilities that the various channels now offer, one can easily lose track – new channels are being added every day. We present the most popular visuals currently available.
Read moreGabriel Kroher | June 02, 2020
Enough with the theory! Because even if foundation and reflection are important: You can only become smarter if you learn from practice. That's why we will share our experiences with podcast production in the fifth episode of the series. So that you can learn from our mistakes. And so you can copy the good parts.
Read moreGabriel Kroher | May 26, 2020
Our idea of podcasting usually only contains microphones and headphones. But in reality, there are much more technical finesses required by the medium than you can imagine or even hear. The fourth part of our series is about the things that happen before and after the recording. These things make a podcast a prime example of modern media ...
Read morePia Saal | May 19, 2020
What is the right choice of words, the right length for posts? Writing for social media can be quite a challenge for companies – even under normal circumstances. And especially in states of emergency you can become insecure. We can calm you down: There is no reason to be insecure! Provided, you do not put your foot in your mouth. We will ...
Read moreRené Neubach | March 24, 2020
The first week in isolation and homeoffices due to the Corona crisis is over. And for the first time af days of shock, fear, helplessness, hope, purposeful optimism and very honest positive team spirit, the moment has come to take a deep breath. COVID-19 also hit us at Content Glory with all its force. But in the meantime, something like ...
Read moreVanessa Kraut | March 17, 2020
The fictitious company Mooser is in the midst of planning their first ABM campaign. The team already defined, which metrics they want to accomplish and which accounts will be targeted. Now it is time for the detailed concept: How do the metrics affect the time schedule? And which are the most important guidelines?
Read moreGabriel Kroher | March 10, 2020
Podcasts have risen from niche hobby to mass media phenomenon. This has made them more visible, but in the meantime it has become enormously difficult to see through the developments. How very helpful to have experts and podcasters like Hari List. In the interview and the third part of our series, he confesses his fascination ...
Read moreVanessa Kraut | February 25, 2020
Quality rather than quantity: The mechanical engineering company Mooser is currently in the middle of planning its first ABM campaign and finds out how to define KPIs, identify and contact individual, valuable accounts – and also that ABM makes use of the oldest sales technique in the world.
Read morePia Saal | February 18, 2020
You already know how to define your business goals on social media and how to put them into a suitable strategy to reach your goal. From meticulously planning your activities using the content calendar to evaluating the results, everything should be clear at this point. Now that the basic framework is in place, let's turn our ...
Read moreGabriel Kroher | February 11, 2020
At first glance, all podcasts look exactly alike: a play button on your mobile phone or computer. But behind lies a great variety of content that radio broadcasting can only dream to achieve. Creative use of formats has become the main trademark of podcasting. And caught our attention in the second part of our series.
Read morePia Saal | January 28, 2020
Together we fought our way through the Social Media jungle, got to know its areas and inhabitants and thus received the tools for our further expedition. But we also have to learn how to handle them and apply our knowledge strategically. Deep deadline-canyons, raging data-flows and the thicket of the persona-rainforest have to be ...
Read moreGabriel Kroher | January 21, 2020
Podcasts have been part of the media mainstream of our time for a while now. But still the medium stores many possibilities of bringing content to the people and more exactly to their ears. In the first part of our series we dive deep into the foundations of the phenomenon that is podcasts. And why they are so earnormously ...
Read moreVanessa Kraut | January 14, 2020
A purchase decision depends on many influences. However, every customer passes through similar stations on his customer journey – and these can be optimized. Read 4 tips on how to use Inbound Marketing to turn every moment of truth into a positive customer experience.
Read moreVanessa Kraut | January 07, 2020
How does Account-based Marketing work? In our new series, a fictional company breaks new ground in Digital Marketing. In the first part, you will learn what differentiates ABM from other methods and how to aim for customers.
Read morePia Saal | December 17, 2019
The digital journey of the family business SCHMACHTL, our customer in the field of industrial trade and services, is entering the next round. We dig a little deeper: Which strategy is the right one? Who in our team fulfills which tasks? And were we able to win the battle against the data monster?
Read morePia Saal | December 05, 2019
In the social media jungle, there are several regions, where you will meet all kinds of colourful target groups. But first, they need to be discovered and put under the microscope. Get to know them and decide, if you may match up just perfectly.
Read morePia Saal | November 13, 2019
Social Media is a jungle of endless possibilities for many people, that needs to be tamed. But first of all you have to gear up with the necessary equipment. In the first part of our series we cover the basics to prepare you perfectly. Join us on our expedition through the green hell which will turn out to be heaven soon enough.
Read morePia Saal | October 22, 2019
SCHMACHTL offers services and products for industry, trade and commerce. Decades of experience that are clearly perceptible when working with them. Professional, lifecycle-oriented solutions and close contact to the customers are held in high regard. Because the 130 employees don't believe in rushed short-term solutions – neither do ...
Read moreVanessa Kraut | September 17, 2019
From the first eye contact, via the generation and qualification of the lead, you have walked your contact down the aisle right up to the purchase decision. In the last part of the series you will learn how to incent the purchase and build a long-term customer relationship.
Read moreVanessa Kraut | August 26, 2019
You played by the rules for increased website traffic: With relevant content and an SEO strategy, you drew many visitors from your target group to your site. In the next step, learn how to nurture these visitors into becoming Sales Qualified Leads.
Read moreVanessa Kraut | August 09, 2019
"Gaining in-depth insights into diverse professional worlds through interviews - that’s a privilege.", finds Content Glory editor Carina. However, in order to get exciting answers and interact spontaneously with interview partners, one has to deal with interview techniques first.
Read moreVanessa Kraut | July 31, 2019
The foundation for editorial work and long-term outlook: The Editorial Concept has a wide variety. René Neubach (Content Glory CEO), Maren Waffenschmid (Project Manager) and Carina Sitz (Content Creator) discussed and defined the function of the Editorial Concept.
Read moreVanessa Kraut | July 04, 2019
You don't want your content to get lost in the endless World Wide Web, but have your target audience find you? Inbound marketing makes it possible. To achieve this, you first have to generate traffic. The be-all and end-all for more traffic: creating content.
Read moreElisa Brüning | May 31, 2019
There is hardly any subject area where there is so much to consider for editors as in the health sector. Complicated facts, legal regulations and sensitive content – in a seemingly endless confusion of technical terms, specifications and restrictions, it is important to keep a cool head to have room for creativity at the same time. ...
Read moreRené Neubach | March 25, 2019
The creation of online content begins and ends with the editorial meeting. In the truest sense of the word. The editorial meeting should not only serve the definition and planning of topics for future content items, but also the performance analysis of already published content. At the same time, the responsible persons, processes and ...
Read moreRené Neubach | February 22, 2019
Content creation does not happen by chance. Effective content is the result of long-term planning and efficient production, revision and approval processes. When it comes to online content in particular, precise forward planning and clearly defined workflows are of vital importance. Because only those who plan with sufficient lead times ...
Read moreRené Neubach | January 24, 2019
Following the motto “More is always better”, companies produce a vast amount of content that does not only miss the target audience but also their purpose. There is a lack of cross-divisional coordination in the process of creating and distributing content.
Read moreRené Neubach | January 17, 2019
Personas are the imaginary friends of marketers. By defining specific personalities within the otherwise anonymous target audience they allow precise content targeting. With the help of personas all initiatives can be evaluated in terms of their potential to add value for the target audience.
Read moreRené Neubach | December 19, 2018
“If you can’t measure it, you can’t manage it.” There’s definitely something to this adage. For it points to the significance of measurable data in the digital era. Thanks to “big data” – the high availability of data of all kinds – today, managers can now measure the effects of their decisions better than ever before.
Read moreRené Neubach | December 19, 2018
A solid base. Delicately garnished with a real speciality. What holds true for the creation of gourmet dishes just as much as for digital content also applies to the career of René Neubach, the managing partner of Content Glory.
Read moreRené Neubach | October 17, 2018
"How can I win customers over?" This question is as old as marketing itself. In a slightly broader context, perhaps even as old as the human race. In this playbook, we explain how to use Inbound Marketing to succeed in attracting the attention of your target audience, identifying their true desires and needs, and responding to them ...
Read moreRené Neubach | October 12, 2018
Inbound Marketing is a term that becomes more and more popular these days. For a very good reason. This article will tell you the reason, provides a good overview about Inbound Marketing and what it does for your customers to eventually grow your business.
Read moreRené Neubach | October 12, 2018
In the noisy world we live in today you will need a different approach to get the attention with your content marketing activities. Your content needs to stand out and speak clearly to the needs of your audience. Here is a quick list of 7 easy tips how to give your customers’'s attention an easy jump start:
Read moreRené Neubach | October 12, 2018
If you ever worked in the field of Digital Pharma Marketing you know how hard it can get, trying to convince your management about the great opportunities digital adds to the traditional Pharma Marketing game. This article should give you a few facts about selling it a bit easier...
Read moreRené Neubach | October 12, 2018
“If you’re not measuring it – you’re not doing it" Many initiatives in the (digital) pharma environment are measured purely by their execution. This means that already at the strategic setup of activities they have a good chance not being set up successfully. The central question that remains unanswered is: "What does success mean to ...
Read moreLisa Zeiss | May 30, 2022
Marketing with good content is not a trend which has just experienced its first hype. "Content is king", the famous saying by Microsoft founder Bill Gates, is already a quarter of a century old and more relevant today than ever before. The success of a brand is highly dependent on high-quality content. This requires certain expertise and ...
Read moreLisa Zeiss | May 13, 2022
Content is the basis for the outward appearance of your company and thus forms the center of your communication strategy. Successful content is the main generator of more organic traffic, leads, and consequently more sales. But who creates your content? Is it better to outsource content production and hire an agency, or should it be ...
Read moreLisa Zeiss | May 09, 2022
A Google search for a content & inbound marketing agency generates millions of hits. But choosing the right agency for your company is not that easy. And maybe you've already asked yourself why you need a marketing agency in the first place. Do you sometimes get annoyed with your agency because they don't implement things the way you ...
Read morePia Saal | August 11, 2020
An art exhibition is only as good as the curation of the exhibited pieces. The same applies to the so-called "content curation" in social media marketing – instead of paintings, however, content that is relevant to the target group is carefully selected, sorted and published here. How to find interesting content for your subscribers and ...
Read morePia Saal | July 28, 2020
Getting more reach on social media is the greatest asset in social media marketing. In addition to target group-specific, exciting content and personal community management, you can also boost the awareness of your own channels further: By placing advertisements. Why this has become necessary in the last few years, which formats are ...
Read morePia Saal | July 07, 2020
A single Twitter post can be written in a few minutes, but that doesn't mean that it doesn't require planning within a social media strategy. The more often and regularly you post, the more time and pressure is involved. In the following article we will discuss how you can implement an editorial strategy easily and stress-free.
Read moreGabriel Kroher | June 23, 2020
In our series we have presented the technical facets and content possibilities of podcasting. And we found out that a good audio format requires much more than just a working microphone. In this part we equip the podcast with the last missing features: In the form of five tips that should make every podcaster listen very carefully.
Read morePia Saal | June 09, 2020
Social media marketing without photos, videos and GIFs is actually unimaginable. In the flood of visual possibilities that the various channels now offer, one can easily lose track – new channels are being added every day. We present the most popular visuals currently available.
Read moreGabriel Kroher | June 02, 2020
Enough with the theory! Because even if foundation and reflection are important: You can only become smarter if you learn from practice. That's why we will share our experiences with podcast production in the fifth episode of the series. So that you can learn from our mistakes. And so you can copy the good parts.
Read moreGabriel Kroher | May 26, 2020
Our idea of podcasting usually only contains microphones and headphones. But in reality, there are much more technical finesses required by the medium than you can imagine or even hear. The fourth part of our series is about the things that happen before and after the recording. These things make a podcast a prime example of modern media ...
Read morePia Saal | May 19, 2020
What is the right choice of words, the right length for posts? Writing for social media can be quite a challenge for companies – even under normal circumstances. And especially in states of emergency you can become insecure. We can calm you down: There is no reason to be insecure! Provided, you do not put your foot in your mouth. We will ...
Read moreRené Neubach | March 24, 2020
The first week in isolation and homeoffices due to the Corona crisis is over. And for the first time af days of shock, fear, helplessness, hope, purposeful optimism and very honest positive team spirit, the moment has come to take a deep breath. COVID-19 also hit us at Content Glory with all its force. But in the meantime, something like ...
Read moreVanessa Kraut | March 17, 2020
The fictitious company Mooser is in the midst of planning their first ABM campaign. The team already defined, which metrics they want to accomplish and which accounts will be targeted. Now it is time for the detailed concept: How do the metrics affect the time schedule? And which are the most important guidelines?
Read moreGabriel Kroher | March 10, 2020
Podcasts have risen from niche hobby to mass media phenomenon. This has made them more visible, but in the meantime it has become enormously difficult to see through the developments. How very helpful to have experts and podcasters like Hari List. In the interview and the third part of our series, he confesses his fascination ...
Read moreVanessa Kraut | February 25, 2020
Quality rather than quantity: The mechanical engineering company Mooser is currently in the middle of planning its first ABM campaign and finds out how to define KPIs, identify and contact individual, valuable accounts – and also that ABM makes use of the oldest sales technique in the world.
Read morePia Saal | February 18, 2020
You already know how to define your business goals on social media and how to put them into a suitable strategy to reach your goal. From meticulously planning your activities using the content calendar to evaluating the results, everything should be clear at this point. Now that the basic framework is in place, let's turn our ...
Read moreGabriel Kroher | February 11, 2020
At first glance, all podcasts look exactly alike: a play button on your mobile phone or computer. But behind lies a great variety of content that radio broadcasting can only dream to achieve. Creative use of formats has become the main trademark of podcasting. And caught our attention in the second part of our series.
Read morePia Saal | January 28, 2020
Together we fought our way through the Social Media jungle, got to know its areas and inhabitants and thus received the tools for our further expedition. But we also have to learn how to handle them and apply our knowledge strategically. Deep deadline-canyons, raging data-flows and the thicket of the persona-rainforest have to be ...
Read moreGabriel Kroher | January 21, 2020
Podcasts have been part of the media mainstream of our time for a while now. But still the medium stores many possibilities of bringing content to the people and more exactly to their ears. In the first part of our series we dive deep into the foundations of the phenomenon that is podcasts. And why they are so earnormously ...
Read moreVanessa Kraut | January 14, 2020
A purchase decision depends on many influences. However, every customer passes through similar stations on his customer journey – and these can be optimized. Read 4 tips on how to use Inbound Marketing to turn every moment of truth into a positive customer experience.
Read moreVanessa Kraut | January 07, 2020
How does Account-based Marketing work? In our new series, a fictional company breaks new ground in Digital Marketing. In the first part, you will learn what differentiates ABM from other methods and how to aim for customers.
Read morePia Saal | December 17, 2019
The digital journey of the family business SCHMACHTL, our customer in the field of industrial trade and services, is entering the next round. We dig a little deeper: Which strategy is the right one? Who in our team fulfills which tasks? And were we able to win the battle against the data monster?
Read morePia Saal | December 05, 2019
In the social media jungle, there are several regions, where you will meet all kinds of colourful target groups. But first, they need to be discovered and put under the microscope. Get to know them and decide, if you may match up just perfectly.
Read morePia Saal | November 13, 2019
Social Media is a jungle of endless possibilities for many people, that needs to be tamed. But first of all you have to gear up with the necessary equipment. In the first part of our series we cover the basics to prepare you perfectly. Join us on our expedition through the green hell which will turn out to be heaven soon enough.
Read morePia Saal | October 22, 2019
SCHMACHTL offers services and products for industry, trade and commerce. Decades of experience that are clearly perceptible when working with them. Professional, lifecycle-oriented solutions and close contact to the customers are held in high regard. Because the 130 employees don't believe in rushed short-term solutions – neither do ...
Read moreVanessa Kraut | September 17, 2019
From the first eye contact, via the generation and qualification of the lead, you have walked your contact down the aisle right up to the purchase decision. In the last part of the series you will learn how to incent the purchase and build a long-term customer relationship.
Read moreVanessa Kraut | August 26, 2019
You played by the rules for increased website traffic: With relevant content and an SEO strategy, you drew many visitors from your target group to your site. In the next step, learn how to nurture these visitors into becoming Sales Qualified Leads.
Read moreVanessa Kraut | August 09, 2019
"Gaining in-depth insights into diverse professional worlds through interviews - that’s a privilege.", finds Content Glory editor Carina. However, in order to get exciting answers and interact spontaneously with interview partners, one has to deal with interview techniques first.
Read moreVanessa Kraut | July 31, 2019
The foundation for editorial work and long-term outlook: The Editorial Concept has a wide variety. René Neubach (Content Glory CEO), Maren Waffenschmid (Project Manager) and Carina Sitz (Content Creator) discussed and defined the function of the Editorial Concept.
Read moreVanessa Kraut | July 04, 2019
You don't want your content to get lost in the endless World Wide Web, but have your target audience find you? Inbound marketing makes it possible. To achieve this, you first have to generate traffic. The be-all and end-all for more traffic: creating content.
Read moreElisa Brüning | May 31, 2019
There is hardly any subject area where there is so much to consider for editors as in the health sector. Complicated facts, legal regulations and sensitive content – in a seemingly endless confusion of technical terms, specifications and restrictions, it is important to keep a cool head to have room for creativity at the same time. ...
Read moreRené Neubach | March 25, 2019
The creation of online content begins and ends with the editorial meeting. In the truest sense of the word. The editorial meeting should not only serve the definition and planning of topics for future content items, but also the performance analysis of already published content. At the same time, the responsible persons, processes and ...
Read moreRené Neubach | February 22, 2019
Content creation does not happen by chance. Effective content is the result of long-term planning and efficient production, revision and approval processes. When it comes to online content in particular, precise forward planning and clearly defined workflows are of vital importance. Because only those who plan with sufficient lead times ...
Read moreRené Neubach | January 24, 2019
Following the motto “More is always better”, companies produce a vast amount of content that does not only miss the target audience but also their purpose. There is a lack of cross-divisional coordination in the process of creating and distributing content.
Read moreRené Neubach | January 17, 2019
Personas are the imaginary friends of marketers. By defining specific personalities within the otherwise anonymous target audience they allow precise content targeting. With the help of personas all initiatives can be evaluated in terms of their potential to add value for the target audience.
Read moreRené Neubach | December 19, 2018
“If you can’t measure it, you can’t manage it.” There’s definitely something to this adage. For it points to the significance of measurable data in the digital era. Thanks to “big data” – the high availability of data of all kinds – today, managers can now measure the effects of their decisions better than ever before.
Read moreRené Neubach | December 19, 2018
A solid base. Delicately garnished with a real speciality. What holds true for the creation of gourmet dishes just as much as for digital content also applies to the career of René Neubach, the managing partner of Content Glory.
Read moreRené Neubach | October 17, 2018
"How can I win customers over?" This question is as old as marketing itself. In a slightly broader context, perhaps even as old as the human race. In this playbook, we explain how to use Inbound Marketing to succeed in attracting the attention of your target audience, identifying their true desires and needs, and responding to them ...
Read moreRené Neubach | October 12, 2018
Inbound Marketing is a term that becomes more and more popular these days. For a very good reason. This article will tell you the reason, provides a good overview about Inbound Marketing and what it does for your customers to eventually grow your business.
Read moreRené Neubach | October 12, 2018
In the noisy world we live in today you will need a different approach to get the attention with your content marketing activities. Your content needs to stand out and speak clearly to the needs of your audience. Here is a quick list of 7 easy tips how to give your customers’'s attention an easy jump start:
Read moreRené Neubach | October 12, 2018
If you ever worked in the field of Digital Pharma Marketing you know how hard it can get, trying to convince your management about the great opportunities digital adds to the traditional Pharma Marketing game. This article should give you a few facts about selling it a bit easier...
Read moreRené Neubach | October 12, 2018
“If you’re not measuring it – you’re not doing it" Many initiatives in the (digital) pharma environment are measured purely by their execution. This means that already at the strategic setup of activities they have a good chance not being set up successfully. The central question that remains unanswered is: "What does success mean to ...
Read more