Content Creation in the healthcare sector

Content Creation for Healthcare

Content Creation and Healthcare – Reaching your target group with expertise and creativity

Magistral formulations instead of generic solutions

In sensitive industries, such as healthcare, it is particularly important to prepare content with delicacy and in compliance with legal guidelines. That's why Content Creation for the healthcare industry requires significantly more resources than in many other industries.

We know the challenges providers in the health sector face and are happy to assist you in developing your content with your target group in mind. We do not dictate content – on the contrary, we have learned over the years to listen carefully and to filter out relevant information with real added value which we communicate in a reader-friendly way to the customers. Our many years of experience as a content partner for companies in the healthcare sector allow us to talk to specialised professionals at eye level and handle those affected with the necessary tact.

As a content partner of companies in the healthcare sector, we work on the creation of health-related content according to three golden rules:

1. The right diagnosis is already half the cure

As in patient treatment, the very first question when creating content is: What are you missing? Whether patients and their relatives, doctors and nurses, pharmacists or other occupational groups in the health sector: when assessing needs, we work directly with the target groups – the experts. Through focus groups, AdBoards and one-on-one interviews, we develop relevant questions and information for the target audience and help you to format your content accordingly.

2. Communicate expert knowledge to laypeople in a way they can understand

For disease awareness, patient or therapy initiatives aimed at "medical laypeople", we pay close attention to reader-friendly phrasing in Content Marketing in the healthcare field and explain terms in an understandable way.

3. Anchor trust

In addition to classic editorial research, we also let specialists speak directly in the form of interviews, which are recorded as videos or serve as a basis for articles. Basing content on expert voices creates trust, the foundation of sustainable customer loyalty.

The choice of format is crucial for the effective communication of your message. Depending on the content type, audience and channel, different formats are most suitable. We are happy to assist you in formatting content in the health sector. Our special competence and experience applies to the following formats:

  • Blog posts and articles
  • eBooks and guides
  • Infographics
  • Videos
  • Webinars
  • Case studies
  • Patient testimonials
  • Newsletters
  • Whitepapers and slide decks

Now what?

Once the content is created, the next step is to get it on the road – the road that leads directly to your target audience. Find out more about Content Marketing in the health sector here.


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Further articles: 

8 things you do not want to know about Digital Pharma Marketing

Writing about man's greatest good: these are the top 8 tips for healthcare editors


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