Reading time: 7 Minutes
The fictitious company Mooser is in the midst of planning their first ABM campaign. The team already defined, which metrics they want to accomplish and which accounts will be targeted. Now it is time for the detailed concept: How do the metrics affect the time schedule? And which are the most important guidelines?
Read moreReading time: 5 Minutes
Quality rather than quantity: The mechanical engineering company Mooser is currently in the middle of planning its first ABM campaign and finds out how to define KPIs, identify and contact individual, valuable accounts – and also that ABM makes use of the oldest sales technique in the world.
Read moreReading time: 5 Minutes
A purchase decision depends on many influences. However, every customer passes through similar stations on his customer journey – and these can be optimized. Read 4 tips on how to use Inbound Marketing to turn every moment of truth into a positive customer experience.
Read moreReading time: 6 Minutes
How does Account-based Marketing work? In our new series, a fictional company breaks new ground in Digital Marketing. In the first part, you will learn what differentiates ABM from other methods and how to aim for customers.
Read moreReading time: 3 Minutes
From the first eye contact, via the generation and qualification of the lead, you have walked your contact down the aisle right up to the purchase decision. In the last part of the series you will learn how to incent the purchase and build a long-term customer relationship.
Read moreVanessa Kraut | March 17, 2020
Reading time: 7 Minutes
The fictitious company Mooser is in the midst of planning their first ABM campaign. The team already defined, which metrics they want to accomplish and which accounts will be targeted. Now it is time for the detailed concept: How do the metrics affect the time schedule? And which are the most important guidelines?
Read moreVanessa Kraut | February 25, 2020
Reading time: 5 Minutes
Quality rather than quantity: The mechanical engineering company Mooser is currently in the middle of planning its first ABM campaign and finds out how to define KPIs, identify and contact individual, valuable accounts – and also that ABM makes use of the oldest sales technique in the world.
Read moreVanessa Kraut | February 04, 2020
Reading time: 5 Minutes
What is digital content marketing actually? Whether you are looking for an initial overview or a fresh perspective: We summarised the most important information for you – read on!
Read moreVanessa Kraut | January 14, 2020
Reading time: 5 Minutes
A purchase decision depends on many influences. However, every customer passes through similar stations on his customer journey – and these can be optimized. Read 4 tips on how to use Inbound Marketing to turn every moment of truth into a positive customer experience.
Read moreVanessa Kraut | January 07, 2020
Reading time: 6 Minutes
How does Account-based Marketing work? In our new series, a fictional company breaks new ground in Digital Marketing. In the first part, you will learn what differentiates ABM from other methods and how to aim for customers.
Read moreVanessa Kraut | September 17, 2019
Reading time: 3 Minutes
From the first eye contact, via the generation and qualification of the lead, you have walked your contact down the aisle right up to the purchase decision. In the last part of the series you will learn how to incent the purchase and build a long-term customer relationship.
Read more
