Reading time: 4 Minutes
You don't want your content to get lost in the endless World Wide Web, but have your target audience find you? Inbound marketing makes it possible. To achieve this, you first have to generate traffic. The be-all and end-all for more traffic: creating content.
Read moreReading time: 3 Minutes
There is hardly any subject area where there is so much to consider for editors as in the health sector. Complicated facts, legal regulations and sensitive content – in a seemingly endless confusion of technical terms, specifications and restrictions, it is important to keep a cool head to have room for creativity at the same time. ...
Read moreReading time: 4 Minutes
The creation of online content begins and ends with the editorial meeting. In the truest sense of the word. The editorial meeting should not only serve the definition and planning of topics for future content items but also the performance analysis of already published content. At the same time, the responsible persons, processes, and ...
Read moreReading time: 4 Minutes
Content creation does not happen by chance. Effective content is the result of long-term planning and efficient production, revision and approval processes. When it comes to online content in particular, precise forward planning and clearly defined workflows are of vital importance. Because only those who plan with sufficient lead times ...
Read moreReading time: 3 Minutes
Following the motto “More is always better”, companies produce a vast amount of content that does not only miss the target audience but also their purpose. There is a lack of cross-divisional coordination in the process of creating and distributing content.
Read moreReading time: 4 Minutes
Personas are the imaginary friends of marketers. By defining specific personalities within the otherwise anonymous target audience they allow precise content targeting. With the help of personas all initiatives can be evaluated in terms of their potential to add value for the target audience.
Read moreVanessa Kraut | July 04, 2019
Reading time: 4 Minutes
You don't want your content to get lost in the endless World Wide Web, but have your target audience find you? Inbound marketing makes it possible. To achieve this, you first have to generate traffic. The be-all and end-all for more traffic: creating content.
Read moreElisa Brüning | May 31, 2019
Reading time: 3 Minutes
There is hardly any subject area where there is so much to consider for editors as in the health sector. Complicated facts, legal regulations and sensitive content – in a seemingly endless confusion of technical terms, specifications and restrictions, it is important to keep a cool head to have room for creativity at the same time. ...
Read moreRené Neubach | March 25, 2019
Reading time: 4 Minutes
The creation of online content begins and ends with the editorial meeting. In the truest sense of the word. The editorial meeting should not only serve the definition and planning of topics for future content items but also the performance analysis of already published content. At the same time, the responsible persons, processes, and ...
Read moreRené Neubach | February 22, 2019
Reading time: 4 Minutes
Content creation does not happen by chance. Effective content is the result of long-term planning and efficient production, revision and approval processes. When it comes to online content in particular, precise forward planning and clearly defined workflows are of vital importance. Because only those who plan with sufficient lead times ...
Read moreRené Neubach | January 24, 2019
Reading time: 3 Minutes
Following the motto “More is always better”, companies produce a vast amount of content that does not only miss the target audience but also their purpose. There is a lack of cross-divisional coordination in the process of creating and distributing content.
Read moreRené Neubach | January 17, 2019
Reading time: 4 Minutes
Personas are the imaginary friends of marketers. By defining specific personalities within the otherwise anonymous target audience they allow precise content targeting. With the help of personas all initiatives can be evaluated in terms of their potential to add value for the target audience.
Read more