Reading time: 4 Minutes
The creation of online content begins and ends with the editorial meeting. In the truest sense of the word. The editorial meeting should not only serve the definition and planning of topics for future content items but also the performance analysis of already published content. At the same time, the responsible persons, processes, and ...
Read moreReading time: 4 Minutes
Content creation does not happen by chance. Effective content is the result of long-term planning and efficient production, revision and approval processes. When it comes to online content in particular, precise forward planning and clearly defined workflows are of vital importance. Because only those who plan with sufficient lead times ...
Read moreReading time: 3 Minutes
Following the motto “More is always better”, companies produce a vast amount of content that does not only miss the target audience but also their purpose. There is a lack of cross-divisional coordination in the process of creating and distributing content.
Read moreReading time: 4 Minutes
Personas are the imaginary friends of marketers. By defining specific personalities within the otherwise anonymous target audience they allow precise content targeting. With the help of personas all initiatives can be evaluated in terms of their potential to add value for the target audience.
Read moreReading time: 5 Minutes
“If you can’t measure it, you can’t manage it.” There’s definitely something to this adage. For it points to the significance of measurable data in the digital era. Thanks to “big data” – the high availability of data of all kinds – today, managers can now measure the effects of their decisions better than ever before.
Read moreReading time: 2 Minutes
A solid base. Delicately garnished with a real speciality. What holds true for the creation of gourmet dishes just as much as for digital content also applies to the career of René Neubach, the managing partner of Content Glory.
Read moreRené Neubach | March 25, 2019
Reading time: 4 Minutes
The creation of online content begins and ends with the editorial meeting. In the truest sense of the word. The editorial meeting should not only serve the definition and planning of topics for future content items but also the performance analysis of already published content. At the same time, the responsible persons, processes, and ...
Read moreRené Neubach | February 22, 2019
Reading time: 4 Minutes
Content creation does not happen by chance. Effective content is the result of long-term planning and efficient production, revision and approval processes. When it comes to online content in particular, precise forward planning and clearly defined workflows are of vital importance. Because only those who plan with sufficient lead times ...
Read moreRené Neubach | January 24, 2019
Reading time: 3 Minutes
Following the motto “More is always better”, companies produce a vast amount of content that does not only miss the target audience but also their purpose. There is a lack of cross-divisional coordination in the process of creating and distributing content.
Read moreRené Neubach | January 17, 2019
Reading time: 4 Minutes
Personas are the imaginary friends of marketers. By defining specific personalities within the otherwise anonymous target audience they allow precise content targeting. With the help of personas all initiatives can be evaluated in terms of their potential to add value for the target audience.
Read moreRené Neubach | December 19, 2018
Reading time: 5 Minutes
“If you can’t measure it, you can’t manage it.” There’s definitely something to this adage. For it points to the significance of measurable data in the digital era. Thanks to “big data” – the high availability of data of all kinds – today, managers can now measure the effects of their decisions better than ever before.
Read moreRené Neubach | December 19, 2018
Reading time: 2 Minutes
A solid base. Delicately garnished with a real speciality. What holds true for the creation of gourmet dishes just as much as for digital content also applies to the career of René Neubach, the managing partner of Content Glory.
Read more
